Ai Weiwei is a very unique artist, so for this catalogue I wanted his work to do the majority of the talking. Often times his color palette is very subtle, so the pull quotes are given a bright color to contrast that. The size of the book is the same as the normal letterhead in China.
Project for Drexel University
628 is a concept raw bar. The concept for this identity package is a clean and modern feel with colors pulled from the ocean’s color palette. The name 628 is derived from the fact that it takes six to eight years for an oyster to create a pearl.
Project for Drexel University
The Grape Ranch is a concept winery that is located in the Finger Lakes region of New York. The color palette is pulled from grapes and wine, while the typography and layouts maintain a modern and friendly feel. A stamp-style mark is also included to give the brand a little bit of a rustic hint.
Project for Drexel University